OverviewSince its inception over 30 years ago, Super General has rapidly grown into a dynamic global brand with a presence in over 50 countries. Across all these markets, Super General has earned a reputation for delivering the widest range of durable home appliances & electronics, all at exceptional value. Super General has risen to become a market leader across markets, enjoying a dominant position across various product categories, especially air conditioners, a fact endorsed by independent market research. Focus on quality has earned Super General major international certifications of CB, CE, G-mark, SASO, QSASO, ESMA, BEE and KUCAS. Super General’s outstanding track record, consistent growth & strong market share is a clear demonstration that the company has raised the bar within the appliances and electronics category in the UAE. Looking ahead, the Super General mission is to not just maintain the high standards set, but to exceed them, all with one aim in mind – to continuously improve the quality of life for all our customers.